Frequently Asked Questions

How exactly do I donate through your website?

Donating through is very easy and requires minimal effort from you, the user. Once you have decided that you would like to make a purchase from an online store, all you need to do is find that online store from our list of partnered stores - these can be found at the top of our home page directly beneath the website logo. Once you have found the store, you simply click on its referral link, and you will be redirected to the associated online store. From here any purchase you make during that session will automatically send a donation to us as a percentage of the purchase price. The website will not give you a notification of a donation occuring, but the transfer will occur in the background as long as you not deactivated cookies on your browser.

Do I pay extra by shopping through your redirect links?

No. The prices you pay at checkout will always be exactly the same regardless of whether you have accessed the store through our redirect links or have accessed the store directly.

What percentage of the checkout price actually reaches your selected charities?

As was said earlier, we guarantee that at least 90% of the income we receive as a commission of your checkout will be donated to our selected charities. But this commission is of course a smaller percentage of the sales price, and this commission rate differs between the different stores we partner with, and many commission rates vary on how many referrals we have driven towards that store.

As a result, giving a single figure answer for all purchases you will make isn't possible, but we can provide you with a reliable indication.

As a calculation, we assume that we will drive enough traffic to an online store to reach the higher tiers of their commission structure, and from there we only partner with stores that we find are paying well enough for us to donate 5% of the checkout price. Hence, you can be confident that on average, at least 5% of the checkout price will reach our selected charities - but in practice, this number is likely to be even higher at between 8% to 10%.

As we receive more data in the coming months (as we are only in the starting-up phase in 2018) we plan on delivering a detailed page on our internal financial statistics including the commission rates we receive in order to give you a very clear indication of exactly how much money reaches our selected charities for the different online stores we partner with.

Who pays for the donations?

The online store which you make a purchase with pays a commission to us - we then pool the money together, and within the 1st week of every month we donate at least 90% of that pool directly to our selected charities.

How do the online stores you partner with benefit from this arrangement?

The main benefit our partnering stores receive is that we drive more traffic towards them, as many potential customers would prefer to do their shopping at charity-supporting websites.

How do you decide which charities to donate to?

The four metrics on which we make this decision are:

  • Does the organisation have a large benefit per dollar?
  • Is the organisation transparent with its funding?
  • Does the organisation have more room for funding?
  • Does the organisation have past evidence of their effectiveness?

We look towards charities with the aim of saving lives (such as with malaria prevention), and also ones that dramatically improve the well-being of the people they help (such as deworming programs).

Which charities do you donate to?

We have provided detailed descriptions of the charities we support on our page Where Does The Money Go? We invite you to take a look at the fantastic work these organisations are currently doing.

I really like your idea! Is there any way I could help?

We really appreciate your support!

Spreading the word is a great way to help us out. Social media is probably the best way to reach dozens, hundreds, or even thousands of people. Word of mouth to your friends and family is also hugely impactful, and every person joining in the cause can drastically improve the lives of dozens of people, and even save people's lives.

You can also provide a tremendous service to us by leaving feedback of your experience on our Reddit forum or on our Facebook page. In particular, we would find the following information very useful:

  • Did you have any technical issues while using our site?
  • Is there any aspect of this website you did not like?
  • Which aspects of the website did you like?
  • Do you have any creative ideas for how we can improve?

If you have a question not mentioned here, we would love to hear from you.

If you have any additional questions in mind not covered here, then other people are liking wondering the same thing - so we really appreciate your effort in asking us your questions which enables us to better understand what our users are thinking. The easiest way to get into contact with us is for a question is on our Reddit forum, or alternatively, through our Facebook page.